Friday, September 7, 2007

Legally, Panasonic can't promise you anything

Panasonic has a line of semi-rugged laptops called ToughBooks. The campaign for these computers (done by Sigma, I believe) have taken over BART's Montgomery station. There are maybe 6 or 8 different executions—one for each of the models of ToughBooks. These ad are essentially selling us implications...legally, they can't say that you can work wirelessly from anywhere, but it's implied. Similar non-promises are made on the other ads. Great ads or true lies?


Sorry for the crappy phone picture.

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